Fashion brand Bottega Veneta has opened a store on London's Sloane Street that draws on materials, furniture and design techniques from Italy's Veneto region. Located at the base of a nine-storey 1920s red brick apartment complex, the store sits behind a white-rendered frontage with doric column-style detailings.

It was opened as the first store to implement Matthieu Blazy's vision for the brand and its physical retail locations, following his appointment as Bottega Veneta's creative director in 2021. The interior was designed using materials, furniture and furnishings associated with the Veneto region where the brand was founded – the northeastern area of Italy that encompasses the land between the Dolomite Mountains and the Adriatic Sea and contains the city of Venice.

Upon entering the space, visitors are met by a largely open interior.   This is zoned by four large, curved wooden volumes that were inserted at the centre of the store and introduce a loose symmetry to the division and organisation of the space. These wooden volumes are constructed from dark wood and have a multi-faceted design, incorporating protruding elements and geometric cut-outs that are fitted with shelving for use as display areas for the brand's accessories and footwear.

Beyond subtly zoning the ground floor of the store into three distinct areas, the wooden volumes also create a series of intimate spaces and rooms tucked behind, within and between each of their adjacent structures. The floor of the store was blanketed in terrazzo, a material chosen for its ties to Venice, the brand said.