tea'stone Qianhai Mixc Store
Decomposing traditional architectures aims to innovation.
Idodesign.cn used contemporary design methods to process and express representative elements of traditional culture. Interpreting unexpected space aesthetics through innovation. This familiar sense of strangeness makes the youth yearn for it, therefore, producing great commercial value. In this project, the inspiration of innovation comes from the space environment.
Before starting the design, the first thing should do is deeply study the space environment of each project. In order to make impressive project, during the design process, idodesign.cn insists to retain the characteristics of the brand, while considering the space factors according to different situations. Therefore, each project forms its own unique spatial language and establishes clear recognition and impression. At the same time, the characteristics of the brand are also fully expressed, form a commercial energy of chain brands.
The tea'stone Qianhai Mixc store is the fifth store of tea'stone in Shenzhen which located at the entrance square on the eastern side of the first floor of the shopping mall. This is an advantage in this project. The external facade of the building is an arc-shaped curtain wall, which is inconsistent with the brand. The cantilevered platform on the upper left side intrudes into the exhibition area at the head of door is a disadvantage in the design process.
How should design adapt to the situation to appropriate to both space and brand? Designers captures the inspiration from the rising tea aroma. There was "the sound lingered around the beams" in the ancient time, and now there is "tea aroma around the beam". The palace beams and columns in the Qin and Han Dynasties span thousands of years and appear in this project, which makes up for the defects here, and builds a sense of space that is highly consistent from the inside to the outside
Design used contemporary techniques to express the beams and columns from Qin and Han Dynasties and the mortise and tenon structure was integrated into them. The beams seems like grew out of the facade from the interior space. It gives people a sense of breaking time and space and brings a Christopher Nolan style feeling. Form the unique culture of tea'stone and the ancient and modern artistic conception of "tea aroma around the beam".
Design after specially considered can change customer flow. The design of the external facade changes the space environment of the entrance of the store which make tea'stone Qianhai Mixc store becomes an energy space and attracting the people who come to the shopping mall. The bar counter is always the center of the space. The mountain shaped installation gives people deep impression. And forms an integral whole with the opposite "Tea Map" installation wall, and shows the collections of Chinese tea mountains culture geography, tea samples and soil samples. Expressing the broad and profound nature of contemporary Chinese tea with the installation of artistic language.
The impact of commercial space on consumers' cognition and behavior has been practiced and verified in the design of tea'stone stores. The completion of each project is a creative process of interpreting inspiration. idodesign.cn has always believed in the power of innovation, so that the spirit of the brand can be visualized, so as to explore and design space as landmark.
- Interiors: idodesign
- Photos: Chao Zhang