Los Angeles–based architecture and design studio 22RE continues its ongoing collaboration with Malbon Golf with the debut of their new flagship store on Melrose Place. The 1,800-square-foot space reinterprets elements of Hollywood Regency and Art Deco through 22RE’s contemporary lens, drawing from Los Angeles golf heritage and the classic elegance of early LA interiors.
Designed to evoke a classic clubhouse, the store unfolds as a sequence of three distinct spatial zones, leaning into a domestic intimacy that reframes a traditionally commercial space. A patterned stone staircase leads into the foyer, where product is framed by cherry wood wall and ceiling panels. A gentle three-step rise and integrated ramp guides visitors into the central “living room” space – the heart of the store – which houses custom open shoe displays and bespoke metal clothing racks, with spiral detailing that nod to the motion of a golf ball in play.
The flow concludes in the back room, centered around a custom display case beneath a coved ceiling and flanked by two Japanese inspired, plant-filled atriums. Here, changing rooms are treated as extensions of the domestic architecture – high-gloss lacquer, European detailing, and layered lighting – ensuring the intimate atmosphere carries through even the most functional moments of the retail experience.
