In October 2021 the first Andrea Tognon-designed Valextra store opened its doors in Chengdu, A functional clarity expresses a grounded starting point and technical purview to support real life rituals of shopping.
Juxtaposing structures and materials bring Milan’s architectural negotiation to life as stoic recomposed stone is contrasted against carpets and backdrops rendered in multi-dimensional green fabric. The contrast, “refers to the softness of the Milanese palazzos in contrast with the clear stones of the Italian rationalist architecture”, while the dark green mirrors the colour of nearby Lake Como in a windy sunny day.
Andrea Tognon designed some sculptural vases in which to place a variety of different plants and flowers: an homage to the complex beauty of the secret gardens of Milan and the botanic culture of Brera, inner soul of the city.Andrea Tognon has carefully analysed the brand and distilled the iconic elements and translated the typical details that become Valextra shop highlights in the quest to achieve a timeless synthesis of Valextra's intrinsic values.
- Interiors: Andrea Tognon
- Photos: Sui Sicong