
A. Niemeyer's latest flagship store is located in the Iguatemi Sao Paulo Mall in Sao Paulo, Brazil. The mall is one of the most exclusive shopping malls in the city of Sao Paulo and its creation is strongly linked to the brand's philosophy. Following the concept of minimalism and sustainability, the project has a modern style, using raw materials, recycled materials, and design inspiration from nature, sand and the sea.
Niemeyer's 150-square-foot flagship store is open to the outside and draws the attention of consumers along the corridor, as both the facade and interior are made of natural-certified wood. Simple, minimalist lines and sculptural curving Spaces make up the store's large entrance, while part of the facade is shaded from the sun to allow people to see inside.
Fernanda Niemeyer and Renata Alhadeff, the founders and creative directors of A. Niemeyer brand, are childhood friends who collaborated to share and spread A way of looking at life, dreams and creativity, The creation truly reflects the way of life, the way of dress and the unremitting pursuit of all aspects of a happy life.
A.N Iemeyer always attaches importance to quality, uses differentiated raw materials, pure lines, simple and unadorned eternal modeling. Clothes offer absolute freedom and are designed to prolong the maximum happiness of every moment. Women are expected to feel comfortable in the broadest sense: the work is a vehicle for them to reconnect with themselves, boost their self-esteem and live out their essence and individuality. A. Niemeyer believes that less is more is A conscious fashion. The small number of products are designed to give people exclusivity and individuality, with hand-crafted details and an in-depth exploration of differentiated and highly durable fabrics.
- Interiors: Carolina Maluhy
- Words: Gina