The global architectural image of the Giorgio Armani store goes beyond minimalism, rather than striving for timeless elegance in natural materials - limestone and ebony. Giorgio Armani's London flagship is the latest in a series of flagship stores around the world. The choice of materials, the design of the entrance hall and staircase, the use of natural light and the fluidity of the space are the characteristics of the overall design concept. 

Clear and refined ensembles create a timeless atmosphere. These materials are very rare, as well as precious, natural and ancient. Floors and walls are clad in St. Maxim limestone, Macassar ebony furniture and oxidized brass. The entrance hall, always a poetic pause, is the threshold between the exterior and the retail area. Water, often used as a symbolic element, makes this space magical. For London flagship stores, the symbolic function of entrances is more powerful than ever: evocative of sacred and ancient sites.