ZILLI new Maison is an ode to excellence and refinement in men's fashion, relevant to modern lifestyles and contemporary sensibilities. Located at 48, rue François 1er, in the heart of Paris, ZILLI 's new flagship store opened its doors on 9th September 2024, marking the latest milestone in the brand's commitment to achieving "the pinnacle of luxury". The store is housed in a classic Parisian building that exudes timeless elegance and charm.

The exterior of the building has been meticulously restored to preserve its historical significance, while incorporating modern elements that reflect ZILLI 's contemporary aesthetic. Large window openings offer a glimpse into the sophisticated world of Zilli, inviting passers-by to step inside and experience the brand's luxurious offerings.

On entering the store, customers are greeted by a surprising modern interpretation of a Parisian home, where the pieces of the ZILLI collection are 'staged' and presented as precious artisan pieces.The mirrored ceiling adds elegance, gravitas and energy to the space, inviting customers to discover more. The space is created as a series of sequences that highlight each product offering in specific displays, casual look, knitwear, denim and shirt collection.

A special feature is the shirt wall, which catches the eye like a collection of paintings. A warm and welcoming material palette, composed by Walnut wood, Parisian limestone, bold polished steel and Blue Radica create the sophisticated masculine ambient, timeless signature of Maison ZILLI.