Curiosity designed the space for SENSAI flagship Shanghai, which was opened in October 2023 as the brand’s first flagship store with a spa in the world. It consists of a shopping area and a spa area, providing customers with an exceptional experience. The concept of both areas portrays the philosophy that the SENSAI brand has been proposing globally for many years, based on Japanese traditional aesthetics, while creating a modern atmosphere .

The memorable interior with a strong icon of SENSAI is visible from the outside, creating a stunning impression that grabs passengers’attention. The main feature of the shopping area is the chandelier with delicate strings reminiscent of the iconic ingredient of SENSAI cosmetics,“Koishimaru Silk”. The beautiful curve covering over the circular consultation counter naturally attracts customers’eyes into the products .

The dynamic curve guides the customers to the different areas in the room. Deep matte black on the wall highlights the immaculate silky object, creating an atmosphere of tranquility. Mirror reflection creates two floating large circles on the ceiling, which brings the generous depth to the space .

Omotenashi BAR, offering the customers special wrapping services inspired by four seasons in Japan, is created by terrazzo tile, upcycled material being saved from waste. even in the minimalist colour palette, the space offers an exquisite balance between gravity and floating, created by the unique shape of the artwork on the wall.

In contrast to the shopping area, the spa area is warmly lit to create a relaxing atmosphere . The entrance welcomes the guests in the warm lighting with wooden slats , and the glass art created by Shohei Yokoyama accentuates the space. The dynamic feeling created by delicate fibres with the unique texture is reminiscent of soft silk, yet, looks like one-stroke brush paint, raising guests’expectations .