TOD’S Studio, opened on Via Montenapoleone, Milan, as its third-generation boutique with a new concept. A laboratory of ideas and content that showcases, within its nearly 1,000 squares metres, various themed rooms, pop-up areas and animations. 

The studio is designed as a gallery that will continue to evolve. The collections are displayed on the walls as a selection of crafted pieces carefully presented in strong iconic frames like displays that can be “curated” and moved depending on the collection`s compilation and themes.

The studio is constantly evolving and inspired by film studios and their constantly developing storylines and sets.The main studio area is totally open to the different collections, under a large and sculptural ceiling system that integrates all lighting and flexible displays.