This new Valentino Flagship Store follows on from the First that is located on Sloane Street and marks another important step in the evolution of the Valentino Store Concept developed by DCA.The Architecture of this Flagship Store becomes a more radical development of the Valentino Store Concept, proposing a new Facade that is fully integrated with the Interior. The Interior and Exterior Architecture generate a monolithic volume made of Venetian Terrazzo, the iconic material that is recurrent in the Valentino Stores and which here clads both Floors and Walls throughout the entire Store, while also embracing the Facade.

Externally, the Venetian Terrazzo plays with a three-dimensional frame in Portland Stone, while internally the Venetian Terrazzo Walls are overlaid with multiple and different skins, formed mainly of the same material and in some areas with alternative materials (Leather, Wood). The double layer Walling is used to hang a series of Displays derived from the Man Store Concept. This Concept merges the two main Store Concepts of Woman and Man, the former more heterogeneous and pronounced and the latter less heterogeneous and consistent, to form a single Concept that borrows reciprocally from the two.

The Accessorize Concept has been applied to the larger space at Ground level. A series of Marble Blocks and Marble Columns complete the trilithic structural systems, emphasizing the sculptural character of the spaces with a series of portals to create a sense of depth. Access from Old Bond Street is through an Oak clad vestibule, a sort of Wood Pronaos. The RTW Concept has been applied to the smaller areas at the First and Second level, while the VIP Concept has been employed for the Third level.

The Display Concept is inherited from the main Concept featuring Display Furniture hanging from the perimeter Walls. Oak Shelving and Hanging elements and are supported by polished Brass fixtures, while free standing Marble Blocks and Oak Showcases act as independent Display Furniture in the centre of the spaces.Notwithstanding the various Concept developments, the Architecture and the Furniture are fully consistent with the other Valentino Boutiques, strengthening the desire of the Brand to propose a powerful image through the various Flagship Stores all over the world and demonstrating once again that these Flagship Stores are becoming less and less interior Projects and more and more exterior Projects that are truly complex and complete.