Concept of this paper

When I first came into contact with the brand VOODINO product, the line modeling from the product material itself, which integrates metal, glass and minimalist elements, revealed the tonality of German brand products. After repeatedly the principle with the brand design needs to communicate with people, know the story behind the product, design interpretation has a starting point, we found that the product itself rational under the appearance of a package with some emotional, even elegant, every detail was made in the straight line fruity and processing, the shake handshandle of swarovski crystal Mosaic and concept product circular arc shower room, What surprises us most is that tracing the classic gene, the composition of digital geometry forms, lines, geometry, material, color, light and shadow to construct the ideal scene of brand space, awakening the resonance of classic texture and aesthetic symbols.

The use area of the whole space is small, which is an L-shaped state space, square and narrow. In order to clarify the scene requirements of product attributes and functions, we re-optimized the moving lines, identified a theme as the visual focus, refined the product image of the brand, and used curves to create surprises and twists in sight perception. The design team also agreed that space serves products, and how to make customers experience space and understand products efficiently in a short period of time is the key consideration.

The design atmosphere tends to be quiet and natural in terms of the overall space, and the immersive sense of package can make people willing to stay. And the use of the height, made a high and deep arch ceiling, corresponding to the past is a narrow door, with curved surface segmentation and do not separate the design form of the space to echo expression. It is not only an exhibition hall, but also about the combination of brand and product art, highlighting the style of space.

In THE MIDDLE OF THE PRODUCT DISPLAY AREA IS a TRANSPARENT display table, which is guided by lights to form a zigzag moving line, so that visitors can stay longer, and can arbitrarily change their actions depending on conversation. All display products above the basic do not do visible light, all use the design of hidden lamp film, hoping to create the light like a skylight into the feeling.

Space scene

The tonal shaping of VOODINO brand is inclined to the original concept of "rationality, elegance and temperament". In the design clue, we think about the use of white space, lead and slow expansion, so that the geometric rhythm can extend more possibilities in the small scale proportional space. The multi-level form interweaving, product fusion, and details all contain the spatial dialogue between aesthetic classics and product scenes.

Streamline the whole hallway structure, to break the original spatial pattern of restructuring, create a variable space echo relationship between inside and outside, from the hallway, the concept of product display, to full of sense of vision products exhibit convey the temperament of a brand, the product itself is also one of the state, in such space, using the best image for users to provide good after service.

VOODINO brand focuses on emotional rationality and product sensibility in space design. "Solitude is temporal, communication is spatial". The essence of design itself is to use the language of art and the method of material application to present the space and express the order at the same time.

The neat geometric form lays the whole space tone of the work, the horizontal arc element foyer and the horizontal line interwoven column are echoed in the space carrier, and the moving line expresses the space vein. The whole display designer repeatedly excavates and deconstructs the connotation outside the art to create an elegant space temperament.

The progressive space overturns the general impression of the public on the shower, expressing the experience brought by the exquisite workmanship of the product and emphasizing the design focus.

The elegant atmosphere reveals the vitality of the space. Under the metaphor of beauty, the viewer is also wrapped by tonality and light, bringing a comfortable atmosphere and rich experience of product changes. The aesthetic feeling formed by geometric lines and surfaces highlights the ink of materials in the space and enriches the vitality of space design.

Mies van der Rohe said, "God is in the details." Each product material has its special charm. In order to strengthen the spatial attributes of the brand, the designer creates a visual focus in the moving line, displays the characteristics of various products, and makes the audience interact in aesthetics and experience. The structure starts with curve snooping, and the landing ends with solid texture. Finally, visitors observe the vision of the product through the whole design.

Each walk and introduction gives the viewer a good sense of interest. As the space changes in different areas, the language of light and shadow, guided by soft curves, is full of brand vitality.

Facade to retreat into, corner all with arc processing, echo the internal shape, consider the details of the space form, bring exquisite and comfortable space temperament.

In FUN STUDIO's design, the VOODINO showroom serves as a medium between brand owners and consumers. How to express product attributes and brand attributes, and create an interactive dialogue between them, is the key point to achieve the purpose of this design. The design itself is in the creation, it makes the vitality of the brand constantly growing, this design also with the help of visual language art in the continuous link between space experience and brand products, in the moment of appreciation, has interpreted the new way of life.