In Europe’s Greatest Department Store, India Mahdavi Reconstructs A Passage Through The Woman’s Fashion Floor, Where The Floor’s Lines And Its Graphic Schemes Recreate A Contemporary Identity, Inspired By The Bauhaus’ Founding Principles.

The Spaces That India Mahdavi Conceive Have A Strong Identity. They Match The Local Identity, Culture, History, Past And Present. India Mahdavi Brought To This Space, An Aesthetic That Matches Its Own Bearings, As Well As Berlin’s. The Idea Was To Create An Environment That Does Not Visually Compete With The Displayed Brands, But That Orchestrates Them In Space Bearing Strong Values And Teeming With Memory.

The different patterns in the stone floor create a varied palette, which is complemented by the other rich textures and materials chosen by the designer.Pale pink carpeting surrounds the walkways, and is offset by triple-tiered, brass clothes rails in the showrooms. In the changing rooms, block colours of quartz flooring is paired with olive green and dusty pink velvet curtains.The linear floor motifs give a sense of the movement of the store's customers, alternating between sharp right angles and curving paths. The quartz patterns continue up the walls, forming the shopfronts of the retail units.