The GLOW showroom, created for a cosmetics firm that values transparency and brilliance, converts a small 36㎡ space in a narrow alley of Garosu-gil into an engaging marketing experience. Given the constraints of a small footprint and limited visibility, the design strives to represent GLOW's vivid brand and draw attention boldly.

Glass, the main material selection, perfectly conveys the spirit of the brand. The boundary between the indoors and outdoors is blurred with transparent glass, which extends the visual flow over walls, ceilings and floor tiles. This design approach creates a cohesive narrative that connects the modest 23㎡ interior with its outdoor surroundings.

A prominent architectural element of the showroom is the curving glass barrier. From a distance, guiding the gaze naturally into the space. Beyond its aesthetic values, the partition serves a functional purpose, subtly dividing the showroom into distinct zones for customer and staff circulation. While the front portion is used for product displays, private spaces like a counter and changing room behind the glass divider guarantee privacy and practicality. There were technical challenges when installing sinks and shelves straight onto the glass, but they were resolved to strike a balance between style and functionality.