Exploring authenticity, history and eclecticism through elegant, open spaces and playful hand-crafted design, The Whiteley’s collaboration with the international design practice marks the latest home in the scheme’s Designer Collection Living Room designed by Joyce Wang Studio at The Whiteley. 

The former home of London’s first department store – The Whiteley –currently undergoing a £1.2 billion re-imagination into an iconic residential and hospitality address of epic scale and proportion, has today launched the latest home in its Designer Collection series, curated by Joyce Wang Studio. 

Brought to life by development manager Finchatton, with joint venture investment partners MARK and C C Land, Joyce Wang’s eponymous design firm – based in London and Hong Kong – was handpicked to design one of The Whiteley’s 139 unique homes. 

Located on the third floor, the firm was tasked with an inimitable four-bedroom residence sat behind the building’s historic Grade II listed facade meticulously restored by Foster + Partners. Spanning 4,080 sq. ft. with 6-metre ceiling heights, the apartment comes complete with a 400 sq. ft. mezzanine reaching 2.7 metres in height and incorporating floor-to-ceiling interior windows that overlook a central living space below.

Joyce Wang commented: “It was a true honour, and a rare opportunity, to be given both a blank slate and carte blanche for this project at The Whiteley. The quietly luxurious and grand space we have crafted is layered with custom pieces spanning eras and continents, as well as collectibles from and inspired by our imaginary client’s travels.” 

Befitting of its stature, formality and tasteful restraint were driving forces behind the studio’s work to preserve and evolve the unique character and Edwardian heritage of the building. Elevations, cornicing, panelling and moulding designs all echo the language of The Whiteley’s architecture, with a sense of modernity and freshness evoked through playful colours, a bold reimagining of volumes, and custom wallpaper by Fromental.

Joyce Wang Studio focused on collaborating with designers and makers who share in the innovative spirit of William Whiteley, the founder of the original 1911 department store which sat on this site, who brought together an elevated selection of wares from across the globe. Designed to evoke the tastes of an imaginary globetrotter, the residence showcases diverse influences from Asia, the United Kingdom and across Europe, resulting in a juxtaposition of collectibles, heirlooms, custom-made limited editions, antiques and crafts which reflect the spirit of travel and adventure. The curated curios are arranged for elevated contrast, with rustic and textured pieces set against sleek surfaces; while organic and avant garde elements are balanced by more familiar counterparts.