This visual merchandising project combines windows, installations, display settings on tables and graphics, which covers the whole customer journey in store, aiming to promote the brand’s latest smart phone product, and to convey its key characteristic of 10x Hybrid Zoom camera technology.

As the product slogan goes “Bringing you closer to the world around you”, the series of installations mainly features concentric circles with scale marks on them to imply the structure of camera lens that are usually invisible, hiding under the product exterior. When people look through the circles, a vision of the universe appears at the end. Meanwhile, lines and blue color acrylic work together to decorate the store interior and to match with the products.

The design provides customers with a visualized impression of the product’s characteristic other than merely text description, video introduction or sales dictation, and helps to create an immersive shopping experience.