Danish curator and art advisor Elisabeth Johs has created a space inside her SoHo loft in New York that is both home and gallery. As the second outpost of JO-HS, it extends the cultural experiment she initiated in Mexico City, but unfolds with a more intimate and slower rhythm. This loft is at once her private residence and a stage where art and life intersect, a gentle in-between where trust and dialogue shape how art is experienced.

Elisabeth Johs: "For me, the two aren’t separate. Inviting people into my home is an act of trust — and I think art thrives in that atmosphere. When a work is seen next to a book or a lamp, it enters a more vulnerable register. People notice different details, they relax. I navigate the line by being selective with what I open up, but I find that the intimacy adds meaning rather than diminishing it."

The origins of JO-HS lie in Mexico City, a place where art naturally permeates daily life. There, Johs encountered a spirit of community and experimentation. New York, by contrast, brought a different kind of energy: speed, sharpness, and the breadth of a global dialogue. It is the complementarity between these two cities that has shaped the character of JO-HS and led her to establish a new space in New York.“I grew up moving between cultures, so belonging to just one place has never felt true to me,” Johs shared with us. “Mexico and New York together have shaped JO-HS’s nomadic and fluid nature, and have taught me to see slowness and speed, intimacy and scale, as equally essential values.”

Her SoHo loft is both residence and the New York outpost of JO-HS. Johs envisioned it as an exhale — a counterpoint to the city’s overstimulation. Light and quiet were her starting points, creating room for the works to breathe and for walls to invite pause. Rather than a showy gallery, the rhythm she sought was closer to a home: intimate, slow, and human.“I wanted the space to feel like an exhale — an antidote to the overstimulation of the city,” she says. “Rather than a showy gallery, I envisioned a rhythm closer to a home: intimate, slow, and human.”

Within the loft, the boundary between public and private almost dissolves. For Johs, inviting visitors into her home is an act of trust, and it is precisely this atmosphere that allows art to thrive. When a work is seen next to a book or a lamp, it enters a more vulnerable and intimate register.“When art is seen beside everyday objects, people notice different details, they relax. The intimacy adds meaning rather than diminishing it,” she explains.She regards furniture, books, lighting — even emptiness — as companions rather than mere arrangements. The loft thus becomes an ongoing experiment, with objects moved, removed, and allowed to breathe. For her, negative space is just as vital. “Negative space is what allows everything else to matter. It holds silence, anticipation, rest. Absence isn’t lack, but a form of presence in itself.”

As the founder of JO-HS, Johs aims to continue strengthening its role as a cultural bridge between New York and Mexico City while expanding into interdisciplinary projects. “My dream project is to create a site-specific exhibition that merges art, architecture, and design in an unconventional space — such as a historical landmark or a remote natural setting,” she says. “It would be a project that tells a powerful story while connecting people through shared experiences.”

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