yinjispace

INTERIOR
March Space Studio
PHOTOGRAPHY
Long Zhao
EDITOR
Gina
Collection

The predecessor of Jingwei Tiandi Creative Park was Hangzhou Textile Factory, which was once a unique memory of the urban light industry era. With the development of the times and the relocation of textile factories, the industrial mission of this land came to an end, but it also injected new cultural possibilities into it. Starting from this, MARCH SPACE STUDIO not only preserves the original texture of the building, but also implants a warm, relaxed, and homely spatial language to create a long-term space that combines historical significance and living temperature - Wang Danhua Clothing Collection Store.

In order to continue the vitality of the old factory area of Jingwei, we adopt the strategy of "respecting relics and local regeneration" to achieve a historical dialogue between the new space and the old factory building. The storefront is made of red rust colored metal plates, with a rusted texture that resembles the traces left by time. It retains the rough texture of the industrial factory area and echoes the characteristics of the site with modern materials. MARCH SPACE STUDIO always pays attention to the sustainability of architecture and advocates for the long-term environmentally friendly use of building materials. This concept is also reflected in the detailed design - the wooden fence in front of the store is transformed from the former train sleepers. The uneven patterns on the sleepers and the warm texture polished by time allow every person who steps into the store to touch the traces of history.

During the renovation process, we retained the cement columns in the main structure. The columns have not been decorated, and the original cement texture contrasts with the laid artistic bricks and wooden veneers, allowing for the integration of industry and contemporary design, achieving a continuation of history, and giving the space a sense of time sedimentation.

We don't want to be a 'store', but a warm and perceptible place for lifestyle. The organizer Wang Danhua described her original intention as follows: "Longtermism" is not only the core concept of the brand, but also runs through every detail of the space. We abandon the traditional display style of retail spaces and use "warmth perception" as the design origin to transform the space into an immersive experience space.

The soft support of the fabric sofa, the warm touch of the wooden coffee table, and the halo of the warm floor lamp create a warm atmosphere, allowing people to naturally relax and provide visitors with a private sense of belonging, allowing customers to immerse themselves in a relaxed and wrapped home atmosphere during the clothing selection process.

Here, clothing is no longer an isolated commodity, but a part that integrates into the atmosphere of life. Visitors re-establish their emotional connection with clothing through touch, perception, and communication, transforming the selection process into a warm sense of self ritual. Through spatial design, customers' senses are slowed down, and the selection of clothing is transformed into a process of being gently wrapped in a home atmosphere.

Throughout the entire space, we are always seeking a balance: the cement columns and washed stone floors left over from the old factory building are the spatial structure - the tough lines of the cement columns and the distinct texture of the washed stone particles preserve the feeling of industrial space; Handmade fabric curtains, wooden display shelves, and art painted walls inject temperature into the space - the soft drape of fabric, the warm texture of wood veneer, and the delicate texture of art paint neutralize the cold and hard industrial elements, making the space more welcoming. These opposing elements interweave in space, creating a restrained atmosphere.

We do not pursue instant visual impact, but hope to create a design space that can withstand the scrutiny of time through the control of materials, lighting, and volume.

Wang Danhua Clothing Collection Store is not only a place for selling clothing, but also a container for time, memory, and life. It uses design language to tell how old factories can gain new life through interaction; We also use a 'long-term wardrobe' to respond to the expectations of this era for sustainable lifestyles.

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