The Whiteley, the £1.5bn transformation of one of London’s most iconic architectural landmarks, today unveils the latest addition to The Designer Collection: the very first apartment in Europe designed in collaboration with Maxalto, B&B Italia Group’s timeless interiors brand. Celebrating its 50th anniversary, Maxalto is designed and curated by Antonio Citterio, the acclaimed Italian architect, furniture and industrial designer. Located within The Whiteley’s historic clock tower and occupying a prominent position behind its Grade II listed Queensway façade, the expansive four-bedroom apartment blends refined Italian design with exceptional craftsmanship - a striking testament to both The Whiteley’s historic legacy and Maxalto’s enduring sophisticated elegance.
Adjacent to the apartment sits The Whiteley’s 1911 glass dome - an architectural centrepiece reimagined by Foster + Partners to not only create a striking new silhouette for the building, but also a unique 624 sq ft internal winter garden for select future residents. Flooding this 4,349 sq ft home with natural light, the gardens’ curved interior terrace seamlessly connects to the adjoining open plan living, dining and kitchen areas.
Whiteley’s department store was once a global emporium renowned for its ability to procure the rarest treasures and latest wonders from across the globe, a legacy of ambition and spectacle that continues to inform its next chapter. In keeping with this spirit, Maxalto’s interiors are inspired by The Whiteley’s neoclassical influences, featuring revival furniture that honours the building’s heritage. Upon entering the apartment, custom boiserie wall panelling by B&B Italia in the entrance lobby immediately sets an elegant tone, extending into the main living area, flanking a statement Corteccia stone fireplace.
Within the living room, a minimalist natural wenge dining table is anchored beneath a trio of Flos Skygarden pendants, while a Lilium sofa, - with an asymmetrical silhouette and soft architectural curve - provides a refined centrepiece. A Xilos coffee table in glossy Sahara Noir marble and a kitchen island paired with warm tobacco-toned natural leather bar stools create striking focal points across the entertaining space, where rich, tactile materials perfectly balance heritage with a unique modern lifestyle.
Beyond the apartment’s elegant communal spaces, the bedrooms provide a tranquil retreat, with the principal suite featuring a bespoke Kasia leather headboard with integrated brass reading lights and a generous walk-in dressing room fitted with custom wardrobes from the Backstage collection. Throughout each bedroom, an array of carefully curated artwork and original period features sit alongside modern finishes to create a refined sense of luxury.
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