Mohammed Ashi is a Saudi Arabian couturier and founder of the brand Ashi Studio. He became the first couturier from the Gulf region to join the Federation de la Haute Couture in Paris as a guest member in 2023. With a deep romanticism, his creations breathe fresh vitality into the very essence of couture, rooted in the most exclusive savoir faire, a mastery of proportions, and an unwavering pursuit of purity in every contour.

Ashi approaches couture with a mastery of volumes using the most exclusive techniques and a quest for harmony between contrasting baroque and minimalist elements. His signature look fuses the age-old aesthetics of the Arabian Peninsula with the classical foundations of European couture to achieve contemporary expression of timeless elegance and an increasingly fluid approach to gender. For nearly a decade, Ashi Studio has unveiled its couture, bridal, and capsule collections in Paris, each season solidifying its singular imprint on the fashion landscape. He is considered a pioneer in his native Saudi Arabia.   

Ashi’s designs, through their sharp cut shapes and intricate details, present a classic update for the greatest codes of fashion. Mohammed Ashi has a refined taste for art and he embraces embroideries to capture the essence of luxury and tell fairy tales through every meticulously hand-crafted design. He also has a fascination for anything that is old, including houses and paintings. Each collection that Mohammed Ashi creates has a story built around an imaginary woman and her adventures.