YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

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YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

Oppolia Flagship Store

"Four minutes and 33 seconds,"
A classic by avant-garde master John Cage.
The player sits silent at the piano and the audience waits in silence under the lights.
Not a single note was played, but there were endless possibilities.

More than like,
The visual image that remains after a visual stimulus has ceased to act.
At time latitude, when is virtual? When is real?
It can trigger a lot of points. It can go on forever.
It makes my heart beat.

It is not the way of design to make people follow it.
The way of design is to make people know it.
What's called pioneering,
It's a way of stimulating or igniting one unknown or another possibility.
The original intention of the design of Nanjing Opalili flagship store is here.

——-- One Seat design Hu Taobr />  


After Image

       As the space carrier of life, the space for daily communication provided by buildings is increasingly insufficient. Moreover, the buildings in modern cities often give people a sense of closure and steel cold with a gesture of rejection. On the other hand, the sudden outbreak makes it increasingly difficult to meet people. Social distancing has become a key part of the fight against the epidemic, and the risk of social withdrawal is always present.
       Everything happens in life, all just a gust of wind, always stop, to calm. Shrouded in the human head of the haze, never dispersed, but also always just a residual image. Trapped and confused in the reasonable, and break the silence, beginning to see the light of hope.
       Nanjing Opalee flagship store is a place to break the silence and indifference. The interior of the space, though simple, is rich in changes. "Dense" tension and "sparse" relaxation, "solid" package and "virtual" breakthrough, coordinate the balance of tension and beauty, make the form more attractive, produce visual interest.
       The dislocation design of the staircase, using the treatment of layer upon layer, arranges the geometric blocks in a rhythmic way, forming a single but not homogeneous space. Red glass curtain wall, through the overlapping effect of multiple visions, presents different hazy effects, both transparent and ambiguous. Stainless steel mirror juxtaposes different Spaces, using visual sense to broaden the scale of interior space, so that the interior interface expresses infinity in a limited space.

       In traditional architecture, the door completely divides the space, while the floating platform can maintain an ambiguous relationship with the outside world. It both encloses and cuts space. This cutting makes the people in the space both independent and open to each other. Opallie Nanjing flagship store introduces the floating platform into the space, and the atrium on the first floor becomes a "square", which not only meets people's need for rest, but also creates an environment suitable for communication. The material, size, light and shadow in the space have been simulated in the outdoor street, so that people walk indoors, just like walking in the outdoor street.
       During home quarantine, the balcony becomes many people "stage". In the post-epidemic era, more people are looking forward to going out. In addition, below close environment all round, the indoor space outside plan, can give a person a kind of recreational loose feeling. Therefore, when Hu Tao creates an outdoor feeling inside, it is not a demonstration of skill but based on his insight into the needs of the people of the time.
       No matter how strong the brand is, it should always live on the ground, and the young people's wings belong to the sky forever. In consumption activities, young people not only want to obtain the use value of goods, but also hope to express their own uniqueness through goods. Brand recognition is more important to them than value.

       The moving space is not in the details, not in the closing, but in the understanding of human nature. The exhibition hall is not the product, but the retention of people, especially young people. It is the charm of the brand itself, not the bi-annual product, that will retain young people. The construction of brand charm is firstly in the content and secondly in the form.
       What Huson wants to give Oppolia is not just an exhibition hall, nor an Internet celebrity spot, but a space with social attributes. Net red point drainage cost is too high, after the form of no content, take photos of the people will not come again; A space with social attributes can attract people, form memories and form habits through stable content output, so as to stay.
       This is a social space with "no purpose". There is not a focus on the product of the light, are not dazzling soft film light. Brand IP is resummarized, refined into abstract elements, in different forms, implanted into the space. There are no serious chairs and tables in the space, and the furniture is mainly comfortable. Interactive Spaces of different scales and flexible boundaries can meet all kinds of social needs, such as salons, meetings, small talk, or "Beijing paralysis".
       There are only a few partitions in Oppolia flagship store. Look far and close, and everything is in the field of vision. Like "4 minutes 33", which seems to have nothing but leads people through "the real world itself" and back to "real life".

       Modern life has a strong overlap, the details of life are controlled by unilateral values, life experience presents a strong sense of repetition and nothingness. The interpersonal communication behavior is transferred from the real space to the network space, continuing the meaning and perception system of the real space. Never before in history have people been in the position of staring at their phone screens for minutes or even hours without saying a word. Screens are more useful than face to face, and life on them is more exciting than life off them.
       The exhibition space of a custom brand is inevitably subject to the rules and regulations. It seeks a breakthrough in the standard and liberates the spirit from the constraints of the content and form of the limited world. The mirror is the best prop.
       There are many mirrors in the flagship store, expressing the virtual and real space, and also a metaphor for reality. When staring at the mirror, the other is hidden, just like hiding behind the barrier of digital media. What can be seen is only the self in the unreal place in the mirror, and because of the self in the mirror, the eyes return to the real self. The Angle of view returns between the real and the virtual, and the self in the refraction finally identifies with the self in the mirror, and obtains the cognition of wholeness and unity.
       Generation is a generation of aesthetic taste, generation generation way of life, and for the transcendence of life itself, for the individual pursuit of the possibility of eternal life, have always been a timeless human survival significance, before that, we'll be the first to do, is to have the ability to see the "self", establish a unique identity model.

       The afterimage is a kind of virtual and real image. The real is not necessarily right, the image is not necessarily wrong. The so-called truth is also an illusion. There is no absolute eternity. A thousand years long, and a thousand years short, the original is the same moment.
       The afterimage is a relation. On the dialectical unity of contradictions. Audience and space, consumer and brand owner, Opelli and Opai, Hu Tao and his project, can be understood as a kind of "afterimage". From the "real world" to the "real life", because of the "awareness", will also have different meanings.
       As a brand flagship store, perhaps not too much should be read into it. The space created by Huson only hopes to stimulate or ignite an unknown or another possibility. What's possible? He doesn't know.

Project Name:Oppolia Flagship Store
Project Location:Nanjing, Jiangsu
Project Area:600㎡
Project Owner:Oppein
Project Team: Oppolia Business Unit / Tan Peng, Ming Guihua, Zhang Xue, Cheng Fan
Chief Designer:Huson
Design Team:Zhou Yanjie, Yin Yongxian, Lin Wuyuan, Tang Xiaodu​
Main Materials: panDOMO, terrazzo, laminated glass, mirror stainless steel
Photography:Chen Ming


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