Pierre Yovanovitch created a candy-coloured boutique for the 15th annual Design Parade Hyeres. For the colorful Villa Noailles, the interior architect turned the geometric garden into a vibrant showcase for his growing talent. The small coastal town that lies between Marseille and St Tropez has been spared much of the attention of its tourist-laden neighbours. For art and architecture lovers, Hyere is a jewel of the French Riviera, especially the Villa Noailles, and a cultural treasure.
Designed in 1923 by French architect Robert Mallet-Stevens, the building comprises of stacked white volumes punctuated with rectangular windows.It is attached to an unusual "cubist" garden designed by Armenian architect Gabriel Guevrekian, which features greenery-filled box planters arranged in a triangle-shaped grid with pink, blue, and yellow insets. These colours and strong geometric elements became key influences for designer Pierre Yovanovitch, who overhauled the site's shop.
Surfaces in the store are now painted salmon pink, butter yellow and peachy orange, contrasting against vivid pops of vermillion red and cobalt blue that have also been introduced.These shades have also been applied to a series of frames that run down the centre of a peripheral room – together they form an angular walkway, mimicking the one that leads up the store's entrance.Shelving has been integrated in-between the frames to openly display purchasable books, lamps, and home ornaments.
In a nod to his interest in opera and scenography, Yovanovitch has further "dramatised" the presentation of the shop's products by placing them in niches that purposefully clash with the colour of the surrounding wall.Pink furry walls and vibrant yellow surfaces brighten Russian clothing store.Some items are shown on chunky white tables or, like in the conservatory-style room that overlooks the garden, on tall boxy plinths. Flecked stone flooring appears throughout.
- Interiors: Pierre Yovanovitch
- Photos: Jerome Galland
- Words: Qianqian