yinjispace

INTERIOR
RMMSH
PHOTOGRAPHY
Daniil Annenkov
EDITOR
Gina
Collection

Nude Story flagship boutique on Kuznetsky Most in Moscow For the shop the brand has chosen a building from 1899 - the profitable house of A.S.Khomyakov at the intersection of Kuznetsky Most and Petrovka. A fashion house, a digital gallery or a palazzo from Italian furniture catalogues? We wanted to unite all three themes in the new flagship Nude Story on Kuznetsky Most. All these 3 trends are united by grand and inspiring architecture, airy layouts and high ceilings.

The main advantage of the space is its historical architecture, 6-metre high vaulted ceilings and incredible arched windows that decorate the facade. The building is over 100 years old (125 years) and has changed many functions and tenants over the years, each leaving a mark. A lot of work has been done to remove old utilities and lay new ones. It seemed that with each new tenant the cable networks only grew in number. But we managed to put them in order and as a result the premises breathed.

The boutique is divided into 4 halls: 2 halls are given for retail space among which there is the main front hall with digital chandelier and a small lounge zone, the third one is for the cash desk area with media panels in the windows and 4x metre onyx cash desk, the fourth hall is a fitting area. It was also possible to integrate a full-fledged recreation area with a kitchen for the staff and a packing area on the 1st floor, and an office and warehouse area was placed on the mezzanine.

The centrepiece of the main hall is a stone ‘carpet’ on which the waiting area is located. Italian design is characterised by building the lounge zone with a certain type of composition of sofa and armchairs, we even consulted with specialists in Italian furniture. We tried to design the interior not deliberately Italian, but to show our vision using techniques that can be felt only on the tips of our fingers. But the main starting point for us was the house itself and its architecture. We wanted to remove all unnecessary decorations and partitions built by the previous tenants.

Brick. The main material of the project forming the architecture of the space and a reference to the historical heritage. We tried to tidy it up as much as possible without compromising the integrity of the vaults and walls. An honest approach to the material, the brick is over 120 years old, it is important to show its ‘history’, its cracks and time imprints. We tried to preserve the historic masonry as much as possible. We added double-sided tyre tracks: one part shines into the ceiling to illuminate the brick vaults and the texture of the brick. The other part on the retail equipment.

Stainless steel. As opposed to textured bricks, we went for clean technological and modern materials that add a contemporary and futuristic feel. Stainless steel with its reflective brushed surface and sophisticated bright green colour (repeated in natural onyx) - locally form separate functional areas.

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