Europaint Art Paint is a multinational company integrating professional R&D, design, sales and service of indoor and outdoor wall materials. It‘s partner Colorificio Veneziano was an century-old Italian art paint raw material company which established in 1870. Europaint Art Paint   entered China market in 2004, with unique artistic effects, quality and environmental protection advantages, Europaint Art Paint has been favored by many professional designers, architects, and artists. They made Europaint Art Paint  leave a footprint in many high-end buildings and spaces. This is the seventh year that Europaint Art Paint  has opened a distribution agency in Chengdu. The founder of Europaint Art Paint  invited RESOLUTE SPACE DESIGN  team to upgrade its experience store.

The project is located in a materials shopping center with high-density arrangement of similar products. How to design a space with only 120 ㎡ and ceiling height lower than 3.1m to carry Europaint Art Paint’s story,、material display and sales functions. also become the most unique material experience store among the shopping center is a great challenge for our design team. By understanding the historical origins, material properties, and craftsmanship of Europaint Art Paint, we extracted the three core key words of the brand "Nature, History, and innovation"and we want to tell a story with this space rather than focusing on display material panels.

The front hall stands for "Motion", which is used to convey the brand concept, display product characteristics, craftsmanship and communication. The "回"shaped traffic flow increases interest of the space, and also wraps the open meeting space in it, connecting The corridors at both ends make people's movement experience freely. 

The back stands for "Static" with the displacement of material panels, VIP tea rooms and staff working areas. The trending static layout will make guests focus on the product itself. The semi-enclosed tea room is connected with the material display area and is in private negotiation. At the same time, you can also feel the atmosphere of the product displacement.

The main color of the store was taken from the sand color of Italian natural live rock, the main ingredient of the paint, which means "dust-covered" and "full of dust". The process of grinding the live rock into fine plaster is hidden in the earth color.

Each art paint panel has its own unique texture and pattern. The design team decided to use different types of art paint to complete all the finishes in the space, so that the product tells the story of the brand.