Designed by studio Salon Alper Derinbogaz, the New Nature stores in Istanbul aim to provide an updated portrayal of our ever-evolving relationship with nature. These stores bring innovative materials and experimental upcycling methods into the AI-generated furniture in the environment, offering a new living habitat.

Alper Derinbogaz worked with Reflect Studio’s creative director Furkan Temir who expresses a vision of a brand inspired by an enthusiasm for what’s next. Reflecting a more hopeful and somewhat romantic outlook for the future, these spaces are meant to realize an updated approach to modernism in the new post-covid era.

New Nature stores go beyond the commercial motives of shopping experiences to create a space that explores exceptional ideas about the future of sustainability and the unique materials that can make it possible. The space embodies a fluid approach to design that sees upcycling, recycling, and repair culture as the future of sustainable practices as it experiments with materials that can be used across a variety of disciplines and functions, from textile and accessories to interior design and architecture.

The inherent experimental nature of the space is meant to materialize a future that has been reset to our existing perceptions. Brought to life by equal input from AI algorithms and human factors, the store becomes a space where humans and non-human generated objects can interact with each other in a new nature. The creation process and materials were carefully curated around a common optimism about the future of space design, an approach that recognizes its fluidity and validates its need for change.