This project is focused on Finoa’s headquarters in Hangzhou. Finoa specification is for an office integrating with space for exhibition, and small production functions. As a key vehicle for the brand's market expansion in the fashion industry known for it’s fast pace, many needs and functions will gradually increase as the scale grows. Our client hopes that a space with a complete logical spatial framework that can withstand time can be created through design, thereby maintaining operational efficiency across a variety of ever-changing instances.
The unique characteristics of the fashion industry result in seasonal samples and materials needs to employees' personal belongings, organisation by way of a categorised storage space is essential. The spatial layout is designed with workflow as inline with Finoa’s core principle of “incubator of Ideas”. A design established with clear circulation interfaces that accommodates for an array of activities, each one as diverse as the next , whilst not forgoing the practicality of addressing needs and potentials at different stages of the brand's development. Hence the flexible connectivity of functional zones and spatial efficiency were key consideration.
The functional blocks within the space are organically linked through an inquisitive circulation path; the route between the production department and open office areas is more defined and independent; separate pathways for the exhibition hall and offices effectively separate user groups with varying goal orientations and different purposes. The addition of "open zones" connect various work areas and production departments make crosscutting work, and collaboration a more casual event resulting in efficacy in in understanding between wider colleagues and stakeholders.
The design enhances interdepartmental openness in the workspace across different departments. "Movable walls" serve as soft partitions between functional zones, and modular furniture allows continuing spatial evolution. The fluid and open design language encourages a more dynamic workspace, and preserves the relative privacy of conventional office areas.
“Design is not just about appearance and feel, it’s also about practical functionality. That is demonstrated by the seamless coordination and switching of functions make space a symbiosis of rationality and sensibility.” Every detail in the space is a carefully considered functional narrative, allowing any member of the audience to perceive the brand's spirit through the fluid spatial experience.
The exhibition hall is arranged in a relatively narrow area where the morphology of site itself offers many possibilities. Our introduction of varied geometric blocks to enrich visual effects and the visitor experience, while different stone arrangements add layers of detail, creating storytelling within unity. Repetitive, stacked display shelves establish spatial order, and strategic blank spaces allow flexible presentation of exhibits, achieving a display effect that balances playfulness and structure. The partial-height display cabinets not only reduce visual interference but also extend breathing sense of space.
Straight lines, arcs, and the space's original physical form combines to present a minimal yet powerful design, conveying the brand's delicate, robust and precision identity. Lines, planes, and components are displayed along formal logic and internal structure with inherent rhythm and hierarchy. Operable muslin curtains ensure average distribution of natural light, while surface and linear lighting further enhance a soft and warm ambiance.
The design responds to the dynamic needs of the apparel industry with “flowing function”, and balances efficiency and humanistic care with “relaxed order”, so that the space becomes a medium to stimulate efficiency and creativity, and the users can find their comfortable rhythms between restraint and relaxation.
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