The design began with the question, “How can we introduce variations while maintaining minimalism?”

Studio minimized visual distractions while creating a space that conveys a rich and dynamic expression.By incorporating sturdy metal elements, dsigner explored configurations that could display clothing and accessories effectively.

The metal panels at the front reinforce a cool and repetitive aesthetic.On the other hand, the wooden panels on both sides were treated with chameleon pigments, creating a shifting play of colors depending on the viewing angle. This allows the brightness and hues of the background to change as the perspective on the clothing within the space shifts.

The fitting room mirrors combine polished metal with traditional reflective surfaces, producing an illusionary and imaginative visual effect. Even the hangers themselves feature a minimalist and sculptural design.Additionally, the adjustable height of the hangers and the playful addition of red beads on the hangers inject a touch of wit into a space that could otherwise feel cold.

This space was realized by combining these cool, solid, and minimal elements with subtle variations to create a unique and engaging atmosphere.These design choices aimed to simultaneously express the brand’s identity and provide visitors with a powerful and novel experience.

As a brand with strong design individuality, it was anticipated that an equally unique store atmosphere would create a synergistic effect.

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