ThusThat Studio is a design, research and consulting studio focused on material innovation, co-founded by Kevin Rouff, Paco Boeckelmann and Guillermo Whittembury. Together, they experiment with materials and production processes to explore alternative ways of fabricating. Studio ThusThat demonstrates the potential of copper waste by transforming it into a low-carbon alternative to concrete. The result is a strong, black geopolymer with a carbon footprint of nearly 77 percent lower than cement, which can be used to create furniture and objects.

The key to Studio ThusThat's design process is immersive research, which it conducts through collaborating with scientists and various material experts from around the world. This enables it to work with many unknown materials that are often limited to scientific study. Studio ThusThat aims to overturn how we understand our material world by uncovering their hidden backstories, digging into their origins, and exploring that which was left behind as waste.

ThusThat aims to unearth the material backstories of our everyday surroundings. Led by Kevin Rouff and Paco Böckelmann, ThusThat bridges collectible design with material science to create pieces that are strong, simple, and direct in form, keeping the complexity packed within the materiality itself. Their work primarily focuses on the use of uncommon materials such as industrial wastes, to suggest alternative possibilities. Their work with wastes of the mining and metallurgy industries have received widespread recognition, exhibition, and international awards, with pieces in the permanent collection of the London Design Museum and Design Museum Gent. They received the Wallpaper* design of the year for 2021 for material use, and were shortlisted for Dezeen’s “Emerging studio of the year”.