Fashion apparel brand Alysi has opened its first boutique in Milan's historic Brera district, a 130-square-meter store housed in a 1600s-era building designed by Studiopepe.Studiopepe has interpreted the brand's soul in the boutique's interiors, which creates a sophisticated and modern atmosphere with halftones and natural tones that both enhances the readability of the collection without being overwhelming.

A modern, feminine aesthetic creates a common thread connecting clothing and settings. The study of shapes and materials takes concrete form in rich, custom-made surfaces like the floor – which reinterprets the Palladian classic with irregular, maxi-inserts in polychrome marble – along with glossy surfaces and sculptural elements in plaster and marble. 

The boutique is conceived as a sequence of spaces, each with an individual character and distinguished by combinations of materials and colours that accompany the client along a chromatic and perspective path.