YOEYYOU regards the complex and beautiful "you" as the source of everything that happens. The dialogue with "you" is to seek a way of expression that is closer to you. The expression is a floating fragment, a levitation under the perception of the universe. This time, YOEYYOU puts these expressions into the entity, building a weightless space like a temple of thinking, so that every expression can find its place of belonging.

[This article reproduces the co-creation process of the entire project through real communication records with the owner]

March 19, 2019 20:17

Y: Hi, my name is Yoeyyou.  We are looking for a design consultation.

D: Hello, I'm Domani, nice to meet you.

Y: Recently, I have been busy with Fashion Week. I talked to Cherry about your company last time and said that I knew you well. Let’s see if we could meet each other and find out an opportunity to design our space.

D: I see. Could you tell me something about the project?

Y: The designer has to discuss the plan with us for more detailed aspects. may also need to discuss the plan together. After all, the product presentation needs to be in line with the store.

D: OK, we digest the aesthetics of the current customer base and the underlying logic of the commercial market.

Well, we are also a designer brand, so we also hope to have a unique image. Of course, we also need to take into account the needs of moving lines and beauty. It would be better to establish a flagship store with a relatively larger space, which will make it easier to build a good image.

D: OK. Let’s make an appointment.

By the way, you are welcome to watch the Shanghai Fashion Week show if you are free.

D: April 1st, are you fooling me?

Y: No, I am serious.

D: Alright, see you then.

April 1, 2019 21:03

[Fashion is a vessel which holds people's bodies]

April 1, 2019 - August 14, 2021 15:13

There is a store. Not suitable. There is a store. Not suitable. There is a store. Not suitable

If there is a show, I will watch it. If there is a show, I will watch it. If there is a show, I will watch it.

August 14, 2021 15:14

Y: Call you? There is a store!

D: Received, Come on.

August 23, 2021 01:28

Y: Something run through my head, but it still very abstract. I was a little confused about how to present some figurative forms in the end.

D: Isn't that what I should think?

Y: Leave it to you, I don't want to think it.

Y: Which is the most important part of space design in your preception?

Y: Just only one.

D: Materials! Materials are everything.

Y: Solve it firstly.

August 23, 2021 22:18

Y: Are you free? Could we have a chat?

D: Come on.

Y: Would you want to make some installations? Or space-specific design? I think audiences are more drawn to these.

Y: The material needs to be felt at close range.

D: What is the attraction of entering the store? It is the most difficult.

Y: Well, the visuals have to be impactful. Would you consider alien spaces? Feeling more abstract?

D: I haven't more specific idea yet, so I can't answer it. In short, if you feel it after you go in, that isn’t enough. At fact, you should feel like you want to go in when you are outside. Of cause, it can’t caught one’s eyes too much so that no one pay attention to production.

Y: That is necessary.

D: Inspiration hasn't hit the forehead yet.

Y: Go out for a walk on rainy days.

Y: Or swear more.

D: Nowhere.

D: The coming of inspiration is always suddenly, and I think you too.

Y: I'm not, I'm premeditated, because I'm a serial, an infinite loop. You don’t have endless.

D: Yes, but it is a momentary meeting of day and night thinking, not out of thin air.

Y: Yes, not out of thin air, at least not for me. Well, I'll leave it to you to think day and night.

August 24, 2021 19:35

D: How many SKUs are in the store?

Y: I don't know, suit yourself. I mean there are no hard and fast rules. We can discuss.

D: I see.

August 24, 2021 20:52

Y: There are 230 SKUs in 150 squares, so crazy. So I have to concocted how to achieve the transition from the old to the new.

D: One for every ten centimeters, it can be arranged more than 20 meters long. Do you want it?

Y: Hahahahahahaha

D: I think 100 is suitable. A sense of experience is necessary.

Y: Too few SKUs will not arouse the desire to consume. All linked with one another, It's a math problem.

D: I see, it’s normal.

Y: Don’t less than 150.

D: Oh my...

Y: Oh my...

August 24, 2021 21:19

D: Confrontation, Trap, Heart, which keyword do you like?

Y: How to explain ‘heart’?

D: No need to understand, Just in your intuition.

Y: Intuition is ‘confrontation’.

D: Ok.

Y: Have you been struck by lightning today?

D: I got hit.

Y: Oh my...

D:Oh my...

August 30, 2021 15:08

D: No. 4 talking to you about the program.

Y: Are you confident?Do you have a well-thought-out plan?

D: I have a well thought, and working it out now.

September 4, 2021 14:24

D: Coffee? Tea?

Y: Fruit.

D: Any more?

Y: Anything as I like?

Y: King crab!

D: OK, you go downstairs to the company and I'll pick you.

D: These are two ideas, let me describe them separately…

D: There are still two tossing processes regardless of feelings. Would you like to have a look?

Y: Of course.

The meeting is over... The serious things are forgotten, and the bluff is vivid.

September 4, 2021 21:44

Y: Are you surprise at the choose? In fact, the heart plan is also very good, but it is a bit difficult.

D: We can use it in the next store. Not enough time this time, too.

Y: We are on the same page. But will there can’t be a series?

D: No matter be disconnected. Just be soap operas.

Y: It’s a triangular space. Is it really troublesome to operate other practical parts?

D: As long as the mind does not slip, there are always more solutions than difficulties!

Y: Shout out the slogan!

September 6, 2021 01:40

D: For the outfield clothes, I want to put some twistable things inside and make strange poses.

D: The wires and light tubes on the ground are disco. The front and later stages are very variable, so many themes can be done, like an open shop window. After two days of deliberation on the triangular section, I found a shape that forms a large perspective elevation angle.

D: Hurry up, the floor plane will be thrown to the mall tomorrow, they seem to be urging your life.

Y: The first impression is that the clothes’ hanging area has nothing to do with the triangle. It feels that the integration is not enough. This should be the biggest aspect that needs to be discussed. There are some other small problems, but it is better to improve.

D: You sort out your ideas tomorrow, and we'll discuss it later. Tomorrow night?

Y: Good evening, night wakes people up.

D: There is no problem with the large form. I will go out of the floor plane first. The shopping mall does not care about clothes and props.

September 6, 2021 11:30

Y: Send me the other two plans, discussing them in the afternoon.

D: Seriously evaluate your acceptance.

Y: Hmm, very serious.

Y: Actually, it has always been very serious, not casual.

D: I mean, seriously assess acceptance, not the whole thing. Sometimes preferences are highly idealized and thus far removed from common sense.

Y: We are highly receptive, but we are not highly receptive to some more pragmatic things. I really don’t care about that. What I care about is whether I really like it or not, and it makes me feel excited.

D: But I suggest not to focus too much on absolute excitement. Moderate excitement and moderate doubt are often appropriate. What they all like is empiricism, what they all find hard to accept is grandstanding, and what is controversial is mostly good

September 11, 2021 19:58

D: I have corrected the triangle to the ninth draft.

Y: Why do you keep doing it?

Y: Because it's not perfect.

Y: Another obsessive-compulsive disorder patient. Will the plan we see be very different from the one we confirmed?

D: There will be changes, but base won’t be change.

Y: Are you making the triangle of the ‘Ceiling’?

D: In order to meet the fire protection requirements, the ‘Ceiling’ needs to be adjusted continuously, so the size of the triangle below will change accordingly.

D: I want to put a Roman column in the store.

Y: What do you mean?

D: Just think about it, not necessarily.

September 11, 2021 21:03

D: Look at the plan!

Y: I knew you wouldn't let go under that triangle.

Y: What is that golden cudgel used for?

D: Sit or put on clothes, whatever you want. It can also prevent people from hitting the top of the top because it is lower.

Y: What's wrong here?

D: This stone pillar took me all day to make today, mirror reflection.

Y: Hahahaha, if I said no, would you bite someone?

D: yeah!

D: The weightlessness of the picture is a serious problem, so there must be something here.

Y: How about changing that golden cudgel to cement color? Pretend to be a fallen pillar.

D: Have you ever wondered why it takes one day to make something so simple? It's as complicated as adding a pocket to your clothes.

Y: I'm going to bite!

September 14, 2021 18:50

Y: At 5 o'clock, you haven't slept yet, or have you just woken up!

D: Begin to design the lamp position.

Y: A few days without any news...

D: They are all studying the details!

Y: Send me the proofing hanger, I think I need to change it.

D: OK, it will be shipped tomorrow.

December 2, 2021 19:24

Y: It's starting to ship!

Y: I think it looks good without hanging clothes.

D: There is no problem in hanging it, just get used to it. For example, go out and go around and come back.

Y: Oh!

January 3, 2022 01:20

D: Come out to collect photos.

Y: Oh, come on...