Red Tongue’s sixth wine boutique condenses function and information into a minimal space, to help streamline the customer’s wine selection process. When first commissioned the design of the 6th Red Tongue Wine Boutique,134 immediately recalled the view of the vast vineyards and shimmering lake of a Swiss winery. Amidst the systematic rows of grapevines lay hidden a singular wine cellar. 

The entire space was cast in tones of beige and wine and set apart from the exterior surroundings by a clear glass wall. The space is split between a store and an employee space. Five hundred wines are displayed in the main boutique, and in the center lies a table where promotions, check out, and tastings all take place. The employee space consists of inventory storage, shelves to store 2500 bottles, a space for packing orders, a space to wash the tasting glasses, and a locker room.

The rounded shelves upon which bottles of wine are displayed create the framework of the exterior while also hosting 500 curated bottles. Each wine has its own compartment on the shelf, which it has“rented”,complete with a product tag and number for easy identification. Between each bottle of wine is an acrylic block, serving as both an ornament and an indicator of special discounts. 

Every compartment has a width and depth of 200 millimeters, compared to most wine boutiques which display bottles in spaces of 100 by 100 millimeters. At Red Tongue, there are five rows of 100 bottles, and every season a new selection of 100 different wines is featured at a special price for members.By coordinating the shelves, ceiling, and floor with similar beige tones, the wine bottles, and their labels are brought to the center of attention in the store.