BOO Jewellery is a Georgian brand, which was launched in October 2018, in Tbilisi, Georgia, and already gained worldwide fame. Among others, the signature minimalistic silver accessories were spotted in Netflix’s Elite, on the L’Officiel magazine cover, at the Cannes Film Festival red carpet, etc.

The brand creates totally handmade sterling silver accessories of unique design. The main showroom of BOO Jewellery is located in Tbilisi, as well as in Kyiv, Moscow, and Berlin. The brand is currently represented in 15 countries around the world.

BOO Jewellery focuses on minimalism and the concept of "modesty and simplicity" in the "new era of Jewellery", brand founder and main designer Tamuna Jikia wants BOO Jewellery to make every woman look different, fun, intelligent and unique. BOO Jewellery's high-end limited edition collection illustrates the brand's "New age of jewellery" philosophy: distinctive pieces adorn body parts such as the face and head, even a hat.

BOO Jewellery's accessories are made of the highest quality (925 sterling) silver, Each model or its component detail is completely handmade, with a unique design. Every single model is made on an individual basis, only for you that defines its uniqueness and quality. The process of creation is purely handmade: starting with design to shaping the silver is made by the artist itself. This makes each piece of jewellery custom made to perfection.