Oriental aesthetics · Hua world

East China Sea, the crystal capital of the world. This small county in northern Jiangsu is famous for its crystal. Now, another product here is beginning to attract customers around the world, it is wearing nails. In 2023, the annual output of finished hand-worn nail in Donghai County exceeded 100 million pairs, more than 70% of the national total output, becoming the country's largest hand-worn nail production base.

Jiangsu Tuhua emerged in early 2023. After repeated investigation and multi-party research, it was finally jointly established on April 23, 2024 in Lianyungang Hedai Investment, Shanghai Hechang Investment, Lianyungang Tuchang Investment, Lianyungang Jia You Oil Venture Capital, Lianyungang Xizin Investment, etc. At the same time, the angel round investment was led by Qilu Culture and Chuhua Capital.

Tu Hua aims at inheriting Oriental aesthetics and melds history, culture and the mountains and rivers of the motherland into its fingertips, so that art is no longer limited. Art works are not simply placed in museums or art galleries to be appreciated, but can come into life, integrate into its fingertips and be palpable.

Brand story

Beauty, jump at the fingertips, no national boundaries, do not trace time and space, only pursue your ultimate beauty, from the magic of the East charm. Tu Hua, the innovator of China's high-end wearable products. Create invisible beauty with tangible things. The elegant Oriental charm and pleasant contemporary aesthetics are the tone we set for Hua.

Functions ----- are both independent and integrated

The main boundaries of the space are divided into 5 different display areas, namely, the national wind exhibition area, the European and American wind exhibition area, the small Qing fresh wind exhibition area, and the heavy metal wind exhibition area. The layout distribution adopts spiral shape, circle shape, oval shape and nail contour shape respectively. The top surface of the national wind exhibition area is shaped like a drop of teetering nail polish glue. The wavy block shape of the front background wall is like the ripples of nail polish glue when it drops.

Form ----- makes space move

In the setting of the space moving line, the open moving line layout is the creative starting point, while linking the whole space, it also reveals a sense of freedom and randomness. Flexible layout, both transparent and private, not only fit the restrained Oriental aesthetic, but also fit the bright and open contemporary aesthetic.

The division of the surface and the volume gives the space a sense of spreading, showing a rich level, making the whole space full of change and depth. This design technique breaks the shackles of tradition and injects a rich sense of layer and texture into the space.

The material ----- gives life to the space

Fainting is a technique of traditional Chinese painting, characterized by the natural flow of mountains and rivers, especially layers of mist. We extracted the characteristics of smasmography and applied it to the space, skillfully integrating various materials that originally seemed unrelated, like the collision of art, igniting the spark between different elements in the space.

Light ----- makes space have the scale of time

Light is a medium, a material, controlled, space has a time scale. In terms of design, whether it is the treatment of light or the material of light film, it is to make the indoor light smart, we can see the flow of time through the change of light, and the overall space pursues light rather than bright itself. In my opinion, the sense of light is an indispensable calm, an inner yearning, an emotional agitation, and a continuation of the inner spirit.

We treat the space in a delicate and elegant way, jump out of the traditional visual attributes, let contemporary aesthetics and Oriental charm collide here, form a unique visual effect, and find more possibilities of space.