Pomellato collaborated with Dimorestudio to create a boutique, which pays homage to the unconventional spirit of Milan a city that has always shown its own confident and unique style.
The boutique’s facade features a retro-styled sign made of black glass and gold finishing. The shop window, equally sleek, rebels against the classic boxy window display where pieces of jewellery seem locked up and lifeless.
Pomellato envisioned their display, on the contrary, as a high totem free and open and composed of multiple, movable shelves, which can open and close alternately to reveal ever-changing precious surprises. This dynamic and harmonious showcase is framed by a stylish brass grillage, which unfolds from the window into the interior creating a texture of gold chains and oval lines, repeatedly evoked in the surrounding furnishings.
'For every space or environment the studio create, Pomellato always try to infuse it with a unique flavour through the use of unusual and unexpected colours. In this case, the bold style and distinctive design of Pomellato, its colourful heritage and strong emotional bond with Milan offered people many inspiring ideas'.
- Interiors: Dimorestudio
- Photos: Paola Pansini
- Words: Qianqian