Elisa Ossino Studio has designed the new Hermès pop-up store dedicated to silk. The project was born from the request of the Maison’s art directors to create a new exhibition concept in which visitors are invited to directly interact with the products.

One of the main design ideas was to transform the iconic Hermès silk carré into strong elements of characterization of the space by presenting them on colored-matching boiseries in order to enhance the collection’s palettes.

Through rotating vertical displays with silks divided into color families, mobile paintings hanging on the walls showing different patterns through a sliding movement, a display wall entirely covered with hanging carrés that allows the visitors to appreciate their full beauty, counter displays where the customer can scroll the various designs and choose the favorite one.

And finally, from the outside, the store windows welcome mobiles, self-moving sculptures made with the various formats of the carrés. Another central feature of the project is the dominant presence of color in the space and patterns on the floors crossing the various rooms with chromatic variations from the brightest to the darkest tones. The design of the furnishings focuses on the use of pure geometric shapes in a continuous alternation between rounded volumes and linear elements.