Forte Forte has launched its first boutique in Paris, designed by Robert Vattilana and Giada Forte, which is infused with a lot of emotion, carved from both hands and emotions. In timeless classicism, space is conceived as a story, told through materials that define atmosphere and feeling. As in a tale of legend, the narrative that began with the milan boutique continues: the spirit is the same, the interpretation absorbs and shapes the trajectory of genius.
The narrative begins with a sculptural staircase that ACTS as a threshold, display, seat and support. A single step made of pink onyx touches the ground, revealing the storyline. The space is permeated with an imperfect human touch and warmth that is always evident in the decor. The handmade feel gives everything a sense of presence and personality. The balance of contrasting elements defines a harmony of surprise, in which sophistication and confidence blend.
Harmony between lines and curves, gray and pink, white and metal is its signature feature. Curved walls covered in gold foil contain the warehouse area. The changing rooms are closed with matte brass hinged doors, and the brass resembles a hand-painted light sign in the space that defines the display elements, the shape of the mirrors, the outline of the porthole and changing rooms, and the hanging shelves of the display cases. Sofas and vases add a sense of home, and the presence of plants further enriches the texture layers. A lonely and abstract piece of art is a sensual sculpture by Achiam, a franco-israeli artist: it depicts the curved outline of a sitting woman.
- Interiors: Forte Forte
- Photos: Danilo Scarpati
- Words: Gina