As part of their commitment to pursue degrowth in the fashion industry,LESTRANGE co-founders TomHorne and Will Green enlisted biophilic design specialist Oliver Heath to provide a blueprint for a new reimagined retail experience specially curated for LESTRANGE customers,grounded in biophilic principles.The duo chose to commission British designer Fred Rigby, a longstanding collaborator of the brand, to bring LESTRANGE’s biophilic vision to life.

The brand’s new biophilic blueprint looks to introduce an essential connection to nature within the LESTRANGE stores,reimagining the traditional retail experience by evoking a strong sense of place and belonging,and an immersive feeling of comfort and tranquillity. Appealing to the sensory experience at every touchpoint, the biophilic elements extend from the lighting to the materiality and even audio experience of the space.

Fred Rigby Studio adopts a regenerative approach to the store design, combining natural textures,locally sourced and repurposed materials with subtle colour accents, sensory elements and abundant biophilia.Repurposed felled wood from London Planes trees, for example, cocoons and partitions the space whilst also finding new life in bespoke furnishings peppered throughout.

At the heart of the space sits The Meadow, a special curation of natural dried blooms and grasses, conceived by award-winning garden designer Lottie Delamain - abundantly tactile and lovingly preserved.The fauna was carefully chosen for its rooted connections to the fibre and flax used in apparel, and cues have been taken from iconic Dutch garden design Piet Oudolf's 'New Perennial' movement,where compositions were crafted in symbiosis with nature,using bold drifts of herbaceous perennials and grasses chosen for their structures rather than aesthetics.Wall finishes come courtesy of Cornwall based sustainable brand Clayworks’ blend of unfired clays which, when mixed with minerals and pigments, create one of the most sustainable plasters on the market.

Throughout the store, a mirage of delicate Japanese inspired paper lampshades, suspended at different heights throughout the store to appear almost floating - creating a soft, unassuming atmosphere throughout.Central to the space is a large Cabinet of Curiosities, custom built into a pre-existing alcove within the store, designed to showcase an ever-evolving curation of brands, artists, projects and products (both emerging and established) who resonate with the brand, embodying LESTRANGE’s dedication to change within the industry.