YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号

YINJISPACE use media professional’s unique perspective,try to explore the essence of life behind the design works.

© logo 粤ICP备19077098号
Isern Serra

Yerse

Inspired by the Barcelona architecture of the 60s, the store seeks to convey a feeling of home and warmth. The design elements are aligned with the brand identity where femininity is reflected by combining natural materials with organic shapes that bring elegance to the space.

Upon entering the store, visitors are enveloped in the warmth that characterizes the Mediterranean style. The presence of vegetation, the exposed brick and a large mirror bring domesticity to the space, as if you were in the hallway of a home. The entrance also gives rise to wooden and microcement bases that extend to create a path that guides the user into the interior in a continuous and fluid way.

These platforms not only point the way to the interior of the store but are also the foundation of a series of semi-designed hangers for displaying garments. It is a series of iron bars whose encounters generate a series of pure and organic geometries that align with the principles of elegance and femininity that give identity to the brand. As the user follows their journey towards the central space of the store, they are left in between to see elements of design and decorative details such as the use of ceramic pieces that pay homage to Coderch and the Mediterranean style.

Like the living room of a house, the central space of the store creates a cozy and homely atmosphere where the user is invaded by warmth and comfort. This is achieved by incorporating furniture that one could relate to that of one's own home. The wood is present on a table and a shelf that not only provides domesticity but also displays books and small accessories. It includes iconic pieces by local designers such as Santa & Cole lamps, woven fabrics and natural cotton curtains that reinforce the idea of a cozy and sophisticated space.

The design of the counter is dominated by curves and organic movements that symbolize femininity and pay homage to women. This volumetry is complemented using noble materials and finishes such as the walnut wood present at the base of the piece and the marble envelope with the will to give the piece a distinctive, delicate and elegant touch. Every part of the store is designed to be warm and comfortable, local materials are combined with works designed by local artists, the presence of curvy details and the use of organic shapes perfectly embody the essence of the womenswear brand, creating a sophisticated and elegant environment.
 

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