The Whiteley, once London's inaugural department store, is undergoing a transformation into a residential and hospitality destination spanning 1.1 million square feet. The first completed residence, curated by New York City-based designer Kelly Behun, epitomizes a blend of old-world charm and contemporary vibrancy. Finchatton, the development managers, alongside investment partners MARK and C C Land, enlisted Behun to furnish a loft-style open plan apartment in this £1 billion regeneration project, slated for completion in 2024. Behun's design approach, mindful of a building's context and history, aligns seamlessly with the grandeur and vision of The Whiteley.

The color palette of the apartment draws inspiration from Hyde Park's surroundings, featuring rich golds, verdant greens, dusky roses, and lavenders. These hues create a warm, modern ambiance that complements the residence's layout. Thoughtfully placed plants establish a connection with the natural world outdoors, enhancing the interior environment. Elements reflecting The Whiteley's original architecture, such as soaring ceiling heights and heritage windows, infuse the apartment with abundant natural light and historical significance, while contemporary touches like fluted millwork columns and bespoke furniture pieces by Behun add a fresh aesthetic.

Behun's commitment to craftsmanship and individuality is evident in the incorporation of bespoke and handmade furniture pieces throughout the apartment. Each room features unique elements, from a guest bedroom clad in Behun's custom-designed wallpaper to a custom walnut dining table by Belgian artist Benoit Viaene. The living area, adorned with natural fabrics and organic shapes, exudes warmth and invites relaxation. The apartment's kitchen, strategically placed at the heart of the home, encourages gathering and entertaining, adorned with statement pieces like hand-carved stools and a custom wicker pendant fixture. With completion scheduled for 2024, The Whiteley promises a luxurious residential experience, epitomized by Behun's meticulously curated apartment, now available for £12.5 million.