Novacolor, a high-end Italian art paint brand, was founded in 1982. Thanks to its intuitive and creative management and careful selection of materials, Novacolor has developed rapidly, providing architects and designers around the world with a full range of texture effects, lime base and art paint for modern towns or historic towns. The interior architecture design of Novacolor Brand Experience Store, the first one in Huizhou, was commissioned by the highly creative and high-quality LICO Design.

Innovation, high quality and dialogue is the soul of LICO Design. Taking into account that architects and designers are the dominant clients of Novacolor,and the brand pursuit of Novacolor is focused on innovation, intuition, feasibility and quality, as well as the 50% DESIGN concept of LICO,〝exploration and dialogue〞has become the core concept for the interior architectural design of Novacolor Brand Experience Store. The space theme is named Between Worlds by LICO, meaning mutual exploration and dialogue between two worlds: paint and architecture, line and curve, universe and human, inside and outside, virtual and real, individual and whole, brand and customer etc.. The design language, elements and expressions all develop from Novacolor's product features,〝nature, texture and color".

Novacolor Store·Huizhou，The LICO Design team directly applies Novacolor's products and features to the architecture's appearance, interior architecture and spatial installation to the maximum extent. With the direct application of products, we hope to distinguish from the traditional way of product display and enable the visitors and customers talk directly with the brand. The brand concept and product features of Novacolor are directly conveyed by the architectural space to release the autonomy and choice of visitors and customers, who naturally complete the process of exploration, perception, dialogue, identification and selection.

The interior architectural design project of Novacolor Brand Experience Store, No. 1 in Huizhou underlines how to conform to the brand concept of Novacolor and the feasibility of the innovative art coating product development. At the same time, the focus of this design project is to break the traditional way of displaying products by shelves, and furthermore create a brand new and exclusive customer experience of Novacolor in order to establish the unique visual and spatial experience of Novacolor Brand Experience Store.