The retail environment acts as a medium for conveying the brand culture, ideas and values. In order to create a welcoming space that reflects the soul of the brand, both entrances work as “public space”, where you can feel you are already living the brand on the exterior areas. The simplicity of the design gestures and materials, influenced by warm indoor outdoor living, emphasizing at the same time the elegance and comfort that are part of James Perse´s design philosophy and aesthetic, pairs sophistication with simplicity.

Through a reading exercise of the place and a thorough analysis of the brand, Manuel Cervantes gave life to a project with multifunctional furniture capable of adapting to James Perse's speed of thought and constant thirst for transformation; The result is a showroom where vegetation and wood act as protagonists, in the words of the architect: “The simplicity of the gestures and materials in the design stands out, influenced by the warm interior and exterior life, as well as the elegance and comfort, which are part of the aesthetic and design philosophy of James Perse, which They combine sophistication with simplicity.”

Their ideas around architecture were very aligned, they ended up creating a vacation home for James and through that process we started talking about how architecture works within a city and how retail interacts with urban communities. .. Manuel Cervantes wanted to rethink the concepts of his commercial spaces.

It was a natural place to start; The beautiful surrounding scenery of the Shops was an excellent base. For the transformation, I wanted to take the DNA of the James Perse brand and produce a flexible architectural piece that could not only make a visual impact, but also reduce the amount of waste (both physical and financial) that so often accompanies locations. retailers."