Bund's flagship club in Madrid materializes the synergy between the formal and the fluid, the classic and the spontaneous. A unique space in the Jerónimos neighborhood, articulated on the basis of its own method of operation and that transmits its brand identity.

Private sales and personalized attention structure a scheme of spaces of seclusion and individualization that, together with its location in a residential building, underline the intentional differentiation of a conventional commercial space, giving rise to a more private world, more of a home.

For this reason, the project is conceived as a reception area composed of independent rooms connected to each other by a fluid circulation through the use of curved and mobile curtains. The waiting area and sales rooms are located at the entrance, following the chronological sequence of the brand itself in its sales process. Towards the end of the route is the set of test rooms, offering the possibility of joining them to create a large unified space that allows flexibility of specific uses. 

The custom-made furniture, the construction details, the chromatic range and the textures articulate a set that allows a spatial reading for a complete experience of the brand identity.