Today, whether it is a new tea drink or a new coffee force, they are all trying to superimpose experiences and scenarios on the traditional retail relationship of buying and selling, expecting to explore the possibility of transforming into a "third space" in the city, in addition to living and working. A cafe is a public social gathering place created by "experience" and "scene".

Inspired by this, Jinmao Real Estate, together with ONE-CU One Square Design, integrated the trendy consumption trend of the current young consumers and created Jinmao's first immersive "Coffee CHAO Culture and Art Museum" in South China on the golden axis of Foshan Qiandeng Lake with the theme of "coffee". Art Museum". The real process of coffee making such as roasting, grinding, brewing and its cultural and creative derivatives are incorporated into the main story line of the space, and the commercial functions of negotiation, display, retail and marketing are carried out to form a streamline connection of the whole space functions and dynamic lines.

Based on the architectural space pattern of double-layered hollow at the entrance, the designer creates a sense of ritual of space entry with exaggerated and eye-catching visual perception. The large coffee art installation, crafted by the art of bronze steel, and assumes the storage use of coffee beans, truly restoring the unique experience of a coffee roasting workshop. With the coffee art installation as the center, the design encloses the front lobby layout with the coffee water bar area as the central island. People can watch and experience the whole process of coffee making and blending, and participate in the atmosphere of the real experience and feel the fun of hands-on making.

With the emergence of new consumption mode, the marketing center with sales as the core has begun to change the focus of space composition from "product-oriented" to "experience-oriented", and through the construction of scenes and themes, the new space image of "product quality + experience quality" is formed, thus opening people's imagination for lifestyle. Through the construction of scenes and themes, a new space image of "product quality + experience quality" is formed, thus opening people's imagination of lifestyle. A marketing center is a kind of exploration expression based on design, giving people a proposal of good life.

Synonymous with elegance and mood, books, music and coffee always go hand in hand. In the continuous folding of the pages, the lull of jazz records and the dense aroma of coffee can always make people calm down and enjoy a moment of slow and relaxed time.

The creation of the scene, the building of the atmosphere, the breadth of experience, the depth of feeling, taking the city as a carrier, the design extends the boundaries of contemporary urban living from the study of consumer behavior to the leading of lifestyle. Here, coffee is not a specific object, but a way of life and an attitude of life to be conveyed based on the transformation of space expression.