With great anticipation, Louis Vuitton has announced the arrival of Louis Vuitton Ginza Namiki in Tokyo's Ginza district. The store showcases an ambitious transformation of its existing location. A new, naturalistic tower rises from the ground, inspiring the interior and exterior to become an aesthetic dialogue between master architects Jun Aoki and Peter Marino.

Ginza Comprised of two layers of glass, Jun Aoki’s facade is at once monolithic and imbued with fluidity – his representation of a “pillar of water.” Practically seamless, the outer panes curve and ripple; their three-dimensional surface enhanced by dichroic glass that produces endless colour variations. At street level, the building reflects the dynamism of Ginza; higher up, neighbouring towers become wavy apparitions, while a skyscape sweeps across the glass, marking the passage of each day.

As clients move through the store, they will notice curving counters and ceiling panels that contribute to the sense of flow. Rounded furniture in light nuances of wood and glass by Morten Stenbaek or Isamu Noguchi add to this effect. Even the elevator conjures the sensation of water and sky, with the rippled metal surface multiplied by mirrors playing out as though an endless horizon.

From Pierre Paulin and Stefan Leo furniture in acidic hues to works from Ed Moses, Vik Muniz and Zhang He, colour infuses the store with vibrancy. Arrangements of seating, design objects, carpets and art shift through different expressive tonalities: an impressionist scheme of pink, orange on the women’s floor, saturated shades of red, turquoise and lime on the men’s floor; and a mix of muted and pop accents throughout the private salons which have been conceived with a modular layout for larger or more intimate settings.