Yung Zingtung Copper Culture Exhibition Hall
Balancing between art and life, aesthetics and function, we discover the creation of aesthetics in the spirit of functionality, and are closing in the essence of traditional oriental culture.
Based upon Yung Zingtung’s core branding, it incorporates product demonstration, culture impression and brand image.With its vast openness and extreme simplicity, the subjects on display grasp your attention at the first glance. Conformity and individuality interact with each other with harmony.
The traffic flow design resembles an art festive, intertwined with dimensional copper elements. Light and shadow, space extends, walking and touring among display galaxies, your mind lingers gradually. Traces of dedicated craftsmanship and aesthetic appreciation are made obviously by the language of space and display. Formality is as the means of serving the storytelling, artifacts travel in time to keep the heritage with the poem, aesthetic braves the boundaries to expand the ideas with infinity.
The brass materials are setting up outside directly to show the bold design. It is a kind of unrestrained release and restraint of openness. It happens to create a tortuous path that awakens the desire of exploration for the viewers. During the daytime, the natural light will be enough in the space, especially the true texture of the metal. At night, the light and shadow are mainly making the copper become outstanding, even showing the space clearly.
The form is a kind of interpretation to express the extended meaning that the design is from a concrete finite to an abstract infinite. This is a journey of artistic exploration of materials from the outside to the inside, from the vision to the imagination. Tracing the roots from the original roughness of brass material, the craftsmen create it as an artistic work by crafting to express the material and brand cultures without lots of statements. It is easily to capture the solidified hardness from the texture and the lightness of flowing signals of evolution.
Each space is an independent unit based on functional, they constitute the brand image and personality. Each unit is expressing the purity of minimalist modules. The core products demonstrate in different scenes, yet it always attracts the attention of the space, highlighted by the harmony, connected by between the various themes.The design is inspired by architectural forms and residential philosophy. From the point of spatial form, the design is raised to the core idea, and finally returning to the essence of meaning of space language. Products will always be the protagonist of the display of space. The designer took this concept to design the exhibited area extremely.
There is no limit of time, so it can carry thousands of years of history. There is no limit of the land, so it can hold everything in the world. The design can be restrained and unbridled. Every creation has its meaning. Beauty is in the eyes of the beholder. The infinite mouldability of material resembles the brand’s culture, the design of the space expresses it well with metaphorically incorporating lines, dimension, and surface.
- Interiors: Salone Del Salon
- Photos: Cui Ziyang