As the first physical space of the recently born clothing brand, the store was designed to enhance the visual identity of the label. From the plan to the shape of the clothes rack, the pedestals and the colors down to the materials, everything is strictly connected to the soul of the brand and its logo.

Everything is broken down to triangles and trapezoids. The shape of the exterior walls, originally straight, became angled like the fabric of the ceiling, which also helps diffuse the light coming from above it. The perspective drives the sight to the center, where the logo, above the counter with two bespoke ceramic lamps, connects everything.

Created by Sasha Meneghel in 2024, the Mondepars brand opened its first physical store in São Paulo, in a pop-up format. With a space designed in line with its minimalist identity, designed by Studio Gaibola, the pre-opening of the store at JK Iguatemi was attended by important figures in the fashion world, as well as, of course, the brand's creator.

With 140 m², the store features hangers in the shape of the brand's logo and inclined trapezoidal displays, incorporating the visual identity of Sasha's genderless and minimalist brand into its architecture. With sober colors on the walls and indirect lighting, the environment is close to a cozy experience.

Built using the pop-up model, that is, with quick opening and closing, Mondepars will have its summer collection available until December 27th. Promoting sustainable and versatile fashion, Mondepars combines its identity with a physical space for the brand with a lot of style!