Charm is a cafe located in South Korea, designed by local design firm The First Penguin.The First Penguin, a modest studio with scintillating talent, is found by Jaeyoung Choi. They are expert in presenting architecture and design plan angled towards the brand, transcending the limitation of the domains and genres.
Integrating the space experience of the occupants into design, The First Penguin believes that design should be in a harmonious relationship. With simultaneous combinations, the chemical interaction between physical space and the non-physical brands is accomplished.
Depending on Korea's developed economic and entertainment sectors, the firm often plays its part in commercial projects. They are not only good at space design, but also have unique insights into brand operation, creating unique styles and logos for many local brands and stores.
- Interiors: The First Penguin
- Words: Qianqian
