South Korean design studio WGNB has designed Xyz Formula Flagship Store, a local skincare franchise. The rhythm and vitality of the exterior walls of formula XYZ comes from the concept of "transparency". Because the connection between the product image and the spatial atmosphere cannot be ignored, the XYZ formula (which means that the image is a water product) is designed with the "permeable liquid" storytelling.

The use of perforated panels on the facade is of great interest, demonstrating a series of 'infiltration' processes and their ability to absorb natural light. In addition, the design worthy of special attention is the linear connection of purple and orange gradation, the related colors are transparent decoration in every corner of the space, thus forming a clear connection with the brand goal.

The Spaces of XYZ formula have been represented according to their color gradient from purple to orange to highlight the rhythm, vitality and ornate atmosphere of the space. With spatial visualization of images and stories from bleak boundaries, this is significant and full of meaning.