Al-Jawad Pike were appointed by Céline to develop a new store concept to be implemented across four sites in Rome and Milan. Introducing a new material concept of singularity and the monolithic, the design aims to merge architecture with sculpture in a sparing and essential way. 

A base material of pale concrete is used throughout to focus the experience of the space on the themes of casting and carving, solid and void. These themes are reinforced by the exposure of coloured stone aggregates in the floor and sculpted niches. The design of this space aims to stand in contrast to the visual overload of the surrounding department store by creating a calm material and spatial approach that allows the product to stand at the forefront of the visitor’s experience.