As the representative brand of new wave tea, Xi Cha has been very successful in terms of consumption scene experience, creating more surprises for consumers and forming a strong brand potential energy. The brand logic behind Xi Cha's "thousands of shops and thousands of noodles" is consistent, and the feelings conveyed to consumers are always centered around "cool", "inspiration", "design", "Zen" these few key words and spread out.

Beauty of landscape artistic conception: Blooming design and Cooperation of Xicha xiamen Panji famous brand center store with a new, different from the previous visual style to interpret the brand spirit of Xicha. Blooming design hopes to find some connection between the mountain and sea impression of Xiamen and the ancient tea culture. Deeply explore the expression of tea culture in The Times, and convey the "Beauty of Oriental artistic conception" in the modern Zen spirit of tea with the design language of youth.

From impression to element, "plain of mountains", "silence of sea" and "simplicity of tea" extract the core elements of design from the impression of Xiamen, so as to construct a landscape world.

Natural will: natural elements are used in large areas of the space, and the texture of stone and wood is used as the skin of the space, or warm, or rough, or delicate, or natural. A natural element that is natural and almost essential. Hand can touch the parts, soft and hard, warm and cold, round, smooth or rough, different scales, thickness and temperature, all according to the time and texture of the different, give consumers tactile pleasure. The texture and color of the space are derived from the material, which reflects the will of nature. Yu is returning to nature, and Yu can feel the temperature of nature.

Get rid of complexity: We want consumers to enjoy the pure pleasure of drinking tea. The purpose of eliminating multifarious and decorative space is to bring more inspiration and arouse consumers' rich imagination in the experience process.

City landscape: a half-hidden green branch in the dry stone, temporarily break away from the hustle and bustle, feel the inner peace brought by the verve of "city landscape", and the inspiration brought by The happy tea!

Blooming designers of the law of nature, reverence nature. Nature contains everything, Yu is to return to nature, Yu is to feel the natural temperature!