Reinforcing its heritage in its hometown Montreal, Mackage is reinterpreting its architectural heritage along the city's main retail artery to complete its brand experience. At first glance, the handsome elegance of its architectural exterior hardly hints at revival, but the interior has become a contemporary reference to the brand's visionary spirit.

The architectural framework is preserved by retaining original details and restoring elements to highlight its timeless beauty. The charm of the old world is expressed through layers of warm, textured noble materials, giving the new design an uncompromising quality and elegance.

Mackage, the first flagship store on its street, encapsulates the creative visionary in its simple and elegant ruggedness. Every touch point throughout the experience maximizes thoughtful engagement, with warm color palettes contrasting with vanilla boxes usually associated with fashion brands. In order to instill a sense of intimacy in large Spaces, the new concept is designed around zoning principles.

The space becomes a gallery for the brand's collection, with large Windows displaying a series of box motifs dotted throughout the space, set at different heights to play with scale and create visual interest. Mackage's design atmosphere thrives on the high energy of its prime location, with many brands creating outposts on the street and Mackage aspires to be a landmark in the city's retail hub.